Makita and Kicker Form Partnership with Team Associated
Makita and Kicker Form Partnership with Team Associated

October 22, 2010

Lake Forest, California—Makita Industrial Power Tools and Kicker Performance Audio have formed a partnership with Team Associated to support its team of pro R/C drivers during the 2010 and 2011 racing seasons.  Details of the partnership are not available at this time, but sources claim the deal goes far beyond product sponsorship.

Cliff Lett, Vice President of Team Associated, expressed his enthusiasm for the new partnership. “This deal marks the beginning of corporate team sponsorship in the R/C industry. Makita and Kicker are premium product leaders in their industries, much like Team Associated is in R/C, and both have products that appeal to the same demographics as our industry.  They have already proven to be strong supporters of our team, and we are very proud to have them on board.”

Look for the Associated team to be wrenching on their cars using Makita power tools, rocking out to their favorite tunes on Kicker audio systems, and sporting new branding on their race cars and team apparel.

About Makita Industrial Power ToolsMakita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are smaller and more energy efficient, yet produce industrial strength power and results. For more information, go to makitatools.com. You can follow Makita on Facebook, Twitter and YouTube, or you can Join the Nation at makitanation.com. Makita is Best-in-Class Engineering.

About Kicker Performance AudioIn 1980 Stillwater Designs invented the high-performance stereo enclosure market when company founder and president Steve Irby developed the Original KICKER®, the first full-range speaker enclosure designed specifically for automotive use. From the day we put the power to that first KICKER, Livin' Loud™ has always been the KICKER way—staying one step ahead of the pack, driven to create components that consistently raise the world's expectations for stereo performance.


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